Affiliate Marketing Tips: 5 things to Know Before You Start
Are you convinced by affiliate marketing? You want to make it your business model?
This method, which is easy to set up, still requires the elaboration of an efficient communication strategy, an analysis of the repercussions and a permanent questioning.
Here are 5 things to know before launching your affiliate business!
1. Choose the Right Products
In order to make a living with affiliate marketing, you must choose products or services with high demand and, if possible, little competition.
This first element will determine your success or failure rate. However, in order for your audience to trust you and follow your recommendations, you should only recommend products that you have used and verified yourself.
Look around you: what objects or services do you use regularly that deserve your recommendation? The more specific the good, the better!
2. Master Online Marketing
A blog and an active presence on social networks remain the best techniques to make your products/services known to your prospects. For this purpose, you must master the content marketing and community management codes. If this is not the case, you can always train yourself or delegate this part to an external service provider.
Write regular articles on your affiliate products and provide advice on how to use them. Finally, never forget to share the reasons why you personally endorse the product.
In fact, email marketing is essential to make your affiliate services known and to increase your sales. Think about setting up automated emails that will lead the prospect to become a customer.
Last but not least, respect SEO best practices! To earn money with affiliation, start investing in paid referencing, without forgetting to work on natural referencing in parallel. Once again, if you need support, use a professional SEO.
3. Be 100% Honest
Provide accurate information about the products you are promoting to convince your readers to buy them.
However, never exaggerate the benefits of the good or service to make a quick sale. Potential customers may be suspicious! And if they give in to your wonderful sales pitch and the promises don’t live up to their expectations, they will never trust you again.
Very important point: be transparent about your relationship with the merchant! It is legally required that you talk about your affiliate relationship. So, every time you share an affiliate link, you must notify your audience.
4. Analyze the Competition
Affiliate marketing has become a very popular means of remuneration for bloggers and web entrepreneurs, due to its profit margins. As a result, competition is tough! To impose yourself on this market :
- Select a niche market
- Conduct creative campaigns
- Test several programs
- Offer high value-added content by passing on your passion to your audience
- Humanize your company
5. Compare Commission Rates
Before choosing your affiliate program, compare the commission rates of the sellers. For example, if you want to sell books, you can choose between Amazon, Cultura, Fnac…
But which one offers the best compensation? Make sure that you have looked around the affiliate platforms and companies to choose the most interesting commission.
Also make sure that the chosen program is available in your country!
You are perfectly aware of these 5 things? Then let’s get started! Affiliate marketing is reaching out to you.
5 mistakes not to make in affiliate marketing
1- Promoting an affiliate product to the wrong people
It seems logical and yet many affiliates make this mistake. For example, if your website is about gardening, don’t offer your visitors products from a completely different topic that have nothing in common.
In order to sell, you need to present your message to people who are likely to be interested.
2 – Promote an untested and unevaluated offer
As you will agree, it is impossible to present a product that you have not tested beforehand or a product that has not brought you any satisfaction.
For example, would you recommend to your friends a movie you haven’t seen? Of course not. If you don’t present your personal experience, your message will have a purely commercial resonance. Your message will be impersonal and will prevent you from making sales.
In addition, you need to make sure that the product is of quality. Remember that your credibility is at stake.
3 – Do affiliate marketing all over the place
Recommending dozens of untested products is a method that does not work. You will get much more satisfying results by focusing on only one affiliate product at a time.
Work seriously on your promotion strategy before moving on to the next one.
4 – Do affiliate marketing only for money
Do not promote a tool if you yourself are not convinced of its quality. Your role as an affiliate is to be a good advisor and not a salesperson ready to make money indiscriminately.
5 – Present only the advantages of the product or service
Whether it’s a product or a service, there’s no such thing without its drawbacks. One of the best proofs of a good recommendation is to present both Pros and Cos. Otherwise, your readers will quickly understand that your recommendation is not objective.
How to Make the Most with Affiliate Marketing
In order to find the most success in the world of affiliate marketing, be sure to follow each of the recommended tips and working methods above. Also, don’t forget to read up on the latest news and resources featured on the main page of this site.