Using Landing Pages for Personal Branding and Business
Landing pages are one of the best ways to pre-sell something to an audience, while also informing them of the best features and telling them about whatever it is you are trying to promote.
While the concept of sales and lead generation often comes to mind when thinking of landing pages, they can also work quite well for personal and professional use as well — especially when it comes to personalization and brand building.
Expanding outside the traditional uses of landing pages, today we are going to highlight some of the best ways to build a landing pages that takes the best components from your personal life, professional career and acheivements… to help make the best first impression possible.
Let’s get started.
1 – Showcase Your Professional Achievements
For business professionals, it’s often a big accomplishment to see new levels in their business or in their personal learning and teachings. And when showcasing your expertise and success off to others, you want to make sure you have a great first impression in place.
A perfect example of this can be seen in this reference of Reza Satchu, which highlights his position of being on the Board of Directors at Sagicor. Not only does his various written content and interviews online restate his professional titles, but they also showcase his companies and achievements as well.
This can also be seen on his Reza Satchu LinkedIn profile as well — as it lists his many accomplishments and more. With more people using LinkedIn than ever to connect with other professionals, it’s important to make sure your social profiles work just as well as any professional landing pages that you might use within a paid marketing campaign.
2 – Entice Leads and Business with Real Testimonials
Did you know that testimonials play a huge role in the conversion process for millions of websites, online stores and businesses on a daily basis? What’s even more surprising is that testimonials and reviews from random people that no one even personally knows also carry some huge weight!
This has been proven time and time again, which is why we keep seeing such content being used on landing pages of all sorts.
Testimonials on landing pages come in many different shapes, sizes and styles. To see the many different styles and working formats that are being used by different agencies and brands online, be sure to check out this complete resource guide from Wordstream.
3 – Have a Great Sales Structure and Pricing Page
At the end of the day, landing pages are often used to sell a service or product. But in order for sales pages to work effectively, they need to make it easy for users to understand the associated costs and benefits of a service.
This all comes together nicely when a great pricing template is put into place. You can see a perfect example of how to do this correctly, by taking a look at the Zutrix SERP site.
Not only did they do an excellent job with breaking down the structure, features and pricing, they also made it look quite unique with the colorful and engaging graphic work.
How to Create Compelling Landing Pages to Showcase Your Expertise
No matter what you are selling or promoting online, it’s always a good idea to use a landing page to pre-sell and entice your audience. Not only will this increase conversions, it will likely also increase your ROI across the board as well.
This is true for personal and professional outreach as well. Not many people want to read a full bio or resume, but if you can make it in an exciting and visually appealing matter, many more people will make their way through it and learn more about you.
Be sure to skim through each of the recommendations above, and then start implementing them into your own personal and business branding efforts.